Move 2

2023 — Packaging Design

Making of Video

 

Objective: Evaluate and evolve the existing Sonos move packaging, and improve for Move 2.

In the box: Move2, charging loop dock, power supply, quick start guide & warranty.

 

Senior Director, Packaging Experience: Michelle Enright
Senior Industrial Designer, Packaging Experience: Mike Rodriguez
Senior Visual Designer: John Russel
Senior Packaging Engineer: Shishi Hossain
Final Photography: Scott Snyder

 

Opportunity & Improvements

Improvements were made to overall customer experience, while also drastically reducing footprint, environmental impact, and units per pallet.

  • 15% volume reduction

  • 20% pallet loading gain (from 2520 - 3024 per container)

  • 18% GHG reduction

  • 4%reduction in fossil fuel use

PACKAGING PHOTOGRAPHY

APPENDIX

Accessories pkg update, misc prototyping, & development content.

Sonos Ace — Solo Pro — Powerbeats Pro — Powerbeats — Beats Gaming — Obi Worldphone — Object Brand