Beats by Dr. Dre - Powerbeats Pro2019 — Packaging & Visual Design
Objective: Kickoff the next generation of Beats in-ear packaging. The goal was to maintain the premium look and feel of the brand, without sacrificing the environment.
In the box: Powerbeats Pro, eartips with four size options, lightning to USB-A charging cable, quick start guide & warranty.
Creative Director: Hamish Thain
Senior Packaging Designer: Bart Jansen
Packaging Designer: Michael Rodriguez
SETTING THE BAR
Beat’s greenest packaging initiative ever. The new Powerbeats Pro packaging was designed with sustainability in mind. We identified two materials, PaperFoam (a potato and tapioca based plastic alternative) and Eska Black (a paperboard with at-least 70% recycled content). By introducing these material to the packaging program, along with other thoughtful design improvements, we were able to achieve a 30% reduction in packaging by volume, along with an 82% reduction is plastic use compared to the previous generation of Powerbeats 3 Wireless packaging.
UNBOXING EXPERIENCE
Retail Sleeve Removal
Product Reveal
Unboxing Remove device from PaperFoam Tray
Unboxing Remove device tray subassembly
Unboxing Accessory folder reveal
Unboxing Accessory folder exploded view
Packaging Exploded View
The New PowerBeats Pro
APPENDIX
