Beats by Dr. Dre - Solo Pro2019 — Packaging & Visual Design
Objective: Kickoff the next generation of Beats packaging. The goal was to maintain the premium look and feel of the brand, without sacrificing the environment.
In the box: Solo Pro, lightning to USB-A charging cable, recycled felt carrying case, carabineer, quick start guide & warranty.
Creative Director: Hamish Thain
Senior Packaging Designer: Bart Jansen
Packaging Designer: Michael Rodriguez
REDEFINING PREMIUM
To maintain the premium look and feel of the brand, Beats needed materials that conveyed quality without sacrificing the environment. This is why we chose ESKA black, a paperboard made from at least 70% recycled material. Similarly, the rest of the paperboard in the packaging is either entirely recycled, or sourced from responsibly managed forests. A first for any Beats product.
UNBOXING EXPERIENCE
Retail Sleeve Removal
Unboxing Release front locks
Unboxing Lower side panels
Unboxing Fold down accessory carton
Unboxing Release accessory compartment lock, and slide out accessory folder
Accessory Folder Subassembly Contains USB to lightning cable, carabiner and quick start collateral
Accessory Folder Component Overview
Recycled Felt Soft Case
The New Solo Pro
Development Gallery
