Obi Worldphone2015 — Packaging & Visual Design
Obi Worldphone, previously Obi Mobiles, was a Silicon Valley smartphone manufacturer founded in 2014. Obi was aimed at the emerging markets rather than very competitive developed markets. Their goal was to establish themselves as a market leader by bringing premium ID to the burgeoning budget smartphone market. Because the traditional brick and mortar phone retail was not as common in these emerging markets, they also needed a unique packaging solution that allowed customers to interact with the devices without opening the packaging. The challenge was to create a packaging architecture that could celebrate the ID and convey the premium design, without the need to open the package and compromise the product.
Creative Director: Hamish Thain
Senior Packaging Designer: Bart Jansen
Packaging Designer: Michael Rodriguez
OBI SF1
Sealed Package Package is sealed with a fugitive glued belly band
Initial Opening Package hinges open to reveal product and accessories
Unboxed Package
Obi SF1 Packaging designed to celebrate the ID from every angle
OBI MV1
Closed Package
Detail Silicone bumpers hold phone in place, and eliminate risk of vibration damage
Unboxed Package
SCREEN PROTECTOR
Screen Protector SBS construction with partial cut opening design
Opening Steps All steps of the package opening can be seen above