Object Brand2016 — Packaging & Visual Design
Object was built from the ground up to break into the established cellphone & lifestyle ecosystem. Products would included flagship and entry level phones, small and large portable speakers, earphones and a range of device and lifestyle accessories. The brand had a colorful and minimalist aesthetic, and required a visual direction and packaging architecture to compliment the ID design sensibilities.
Creative Director: Hamish Thain
Lead Packaging Designer: Michael Rodriguez
Lead Industrial Designer: Achille Biteau
PROCESS + DELIVERABLES
The challenge was to create a premium and affordable packaging system that could accommodate a wide range of new devices and accessories while maintaining a cohesive feel. Several rounds of concept refinements and physical prototyping helped to focus in on a packaging architecture that would work well across all devices, and celebrate the ID.
ACCESSORIES
CHARGING
Wireless charging puck
Closed Box Closed SBS board with polyolefin seal
Initial Unboxing View Two internal panels for graphics
Complete Unboxing
Charging Cable
Charging Cable Packaging
Charging Block Packaging
Extended Battery
Emergency Power Bank
Charging Block Packaging Cling is used to remove charging block.
Extended Battery Packaging Cling is used to remove battery
Emergency Power Bank Packaging Cling is used to remove power bank
EARPHONES
Earphones
Premium Earphones
Earphone Packaging packaged in PaperFoam winder
Premium Earphone Packaging Includes reusable silicone winder
PHONE CASE
Mix Case
Mix Case Packaging Sealed semi-opaque pouch with tear strip
WALLET
Slim Wallet
Slim Wallet Packaging Packaged in protective non-woven pouch
PHONES + SPEAKERS
PHONES
4” Object
5.5” Object
4” Object Product Reveal
4” Unboxed Structure is same for 4” & 5.5” devices
SPEAKERS
Speaker
Speaker Packaging
Lid with Debossed Pattern
Product Reveal
Unboxed Speaker + Overwrapped rigid board box with PaperFoam tray construction
Speaker +
Speaker Packaging
Lid with Debossed Pattern
Product Reveal
Unboxed Speaker + Overwrapped rigid board box with PaperFoam tray construction