Beat’s greenest packaging initiative ever. The new Powerbeats packaging was designed with sustainability in mind. We identified two materials, PaperFoam (a potato and tapioca based plastic alternative) and Eska Black (a paperboard with at-least 70% recycled content). By introducing these material to the packaging program, along with other thoughtful design improvements, we were able to achieve a 30% reduction in packaging by volume, along with an 82% reduction is plastic use compared to the previous generation of Powerbeats 3 Wireless packaging.