Era 100 Bundle2021 — Packaging
Objective: First Sonos program. Era 100 bundle is a costco exclusive offering, and was a refresh of the existing Sonos One bundle. The goal was to quickly develop a two-pack of era-100 units, while making small improvements where possible. Challenges unique to this program were that the Costco packaging needs to work without overpack. Improvements were also made to the box in the form of a rolled lid for a more premium unboxing experience, and improved device cosmetic tray, and the elimination of adhesive for the cable wraps. This cable improvement was then platformed across the entire Sonos portfolio.
In the box: 2x Era 100, 2x power cable, quick start guide & warranty.
Senior Director, Packaging Experience: Michelle Enright
Senior Industrial Designer, Packaging Experience: Mike Rodriguez
Senior Visual Designer: Ben Blanchard
Senior Packaging Engineer: Tanner Ruppert
Sketch Exploration
Prototype Gallery
Renders
traditional box opening was explored initially, in-line with previous Sonos One bundle
Reveal
PIll-shaped surfacing ties products together
Due to the circular geometry of the device, I explored adding geometry to prevent clocking in-box
exploration of lower support cushions
Initial unboxed view
Era 100 tray vs Era 100 Club
Tray affordance exploration
Tray affordance exploration
Tray affordance exploration
Tray affordance exploration
Tray affordance exploration
Tray affordance exploration
Tray affordance exploration
Aligned on tab-less document folder across portfolio
Exploded view, final design.